INFO SOURCES

Google Inc. (NASDAQ: GOOG); dMarc Broadcasting, Inc.

FIRMS

dMarc Broadcasting, Inc. a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry. dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.  Through its wholly-owned subsidiaries, Scott Studios and Computer Concepts, dMarc is the U.S. radio industry's largest digital air studio systems vendor with over 4,600 broadcast clients reaching over 40% of the stations within the top 50 radio groups. dMarc is a privately held corporation, backed by tier-one institutional investors.

PEOPLE

Chad Steelberg, CEO of dMarc Broadcasting, Inc.

TRANSACTION

Google will acquire all of the outstanding equity interests in dMarc, a privately held company, for total up-front consideration of $102 million in cash. In addition, Google will be obligated to make additional contingent cash payments from time to time if certain product integration, net revenue and advertising inventory targets are met over the next three years. The maximum amount of potential contingent payments is $1.136 billion over the next three years. Since these contingent payments are based on the achievement of performance targets, actual payments may be substantially lower. The acquisition is subject to customary closing conditions.

INTEGRATION

Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

HISTORY - dMarc

Oct 5, 2004 | dMarc Broadcasting, Inc., a newly formed media and technology firm, today announced it has acquired market-leading radio automation and digital systems vendors Scott Studios and Computer Concepts, as well as the broadcast assets of dMarc Networks, the leader in broadcast data services - for $29 million. The transaction includes a $10 million financing into dMarc Broadcasting, led by tier-one investors, including a multi-billion dollar US investment firm and strategic corporate partners. [ad pepper media International N.V.; Oryx Capital Inc.; King Street Capital L.P.]

1998 | dMarc management launched an online advertising sales and media group, 2CAN Media, which became the 3rd largest ad network on the Internet. 2Can Media was later sold to CMGi, managed under Engage Media.