The conference will showcase the most innovative software companies in Southern California and host dozens of top national and local venture capital firms, serious angels and corporate investors. Mitch Lasky, CEO of JAMDAT Mobile, Inc., will give the keynote address.

Revenue generating software companies seeking $500,000 to $5 million can apply for a chance to "pitch" their business plan to the conference audience of about 50 investors and hundreds of software industry opinion leaders. Companies can represent a wide variety of technologies including infrastructure, wireless, Internet and embedded software.

Approximately 15 software companies will be selected to give an eight to 10 minute presentation to an audience of local, regional and national venture capitalists.

Selected applicants will attend a free presentation training and dry-run designed to help them develop a winning investment pitch. Participants will view a successful presentation, hear from three investors on what they are looking for in a company, and get tips from a professional coach on how to deliver a dynamic presentation.

Finalists will present their business plan at the conference and will be invited to attend a private dinner the night before where they can network with the investors and business leaders.

INFO SOURCES

San Diego Software Industry Council (SDSIC)

FIRMS

Formed in 1994, the San Diego Software Industry Council's goal is to foster and support the entrepreneurial spirit within the software and IT industry in San Diego by providing an organized forum for the exchange of ideas, sharing of resources, and promotion of industry goals. The Council organizes events, presentations, roundtables, special interest groups and networking events to create and maintain a link between the software industry, business community, educational institutions and local government. For more information call 858-793-6655.

EVENT SPONSORS

Lead sponsors for the conference include Ernst & Young, Heller Ehrman, San Diego Economic Development Corporation and Luce Forward. Contributing sponsors include PricewaterhouseCoopers, Qualcomm and Clearpoint Agency, and associate sponsor, Morrison & Foerster.